The Fuji. It is a symbol of an empire that came and went like so many doomed pixelated spaceships in coin-ops. It was the logo for a corporation that provided machines that gave us hours of insomnia with "Pac Man Fever". It represents society's affinity with blasting things, friendly or not. But most importantly, the Fuji represents a name that meant "fun" in many of our childhoods: Atari. For 24 years, Atari provided the world with the first classic video games and some innovative technologies. It later joined the microcomputer industry and introduced the Atari 800 series and Atari ST line of computers. In its later years, the company concentrated on the Jaguar, the world's first 64-bit game machine.

In 1996, the Atari Corporation quietly closed its doors in a buyout by JTS, a manufacturer of disk drives. Although the Fuji no longer graces a building in California, you can find it here, and many other places on the Net. The corporation may be dead, but the fun lives on...