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If used creatively, and on a much smaller scale, many of} the ideas presented in the following materials could be used to effectively boost public awareness and interest in your own }local Atari user group.As this downloaded file dates from 1989-90, PLEASE DO NOT send any donations or pledges to Artisan S}oftware. The REVOLUTION campaign is over and no longer in force. Unfortunately, although it was a very innovative and ambit}ious undertaking, it achieved only a limited rate of success. The REVOLUTION(tm) HANDBOOK by Donald A. Thomas}, Jr. (c)1989 ARTISAN SOFTWARE all rights reserved -------- CONTENTS -------- INTRODUCTION.......}.............. QUESTIONS AND ANSWERS............ GENERAL PRINCIPALS............... BENEFITS TO ENTREPRENEURS........ }PLEDGES.......................... WHAT I CAN DO AS AN INDIVIDUAL.............. WHAT I CAN DO AS AN ATARI PUBLICATION.....}.. WHAT I CAN DO AS A CELEBRITY ENDORSER.......INTRODUCTION____________There is a war going on in the United States }and, if you are an Atari computer user, you are a part of it. The allies are the manufacturers, publishers and users of Atar}i computers. They are the front line people doing what they can to see that the system survives. They, as you, are the peop}le who face the ridicule from the universe of IBM, Amiga and Macintosh proponents to support a conviction in the really best }computer value available.To proclaim a war, there must be a cause... essential basic values worth fighting for. In this c}ase, these values hinge on the need to expand our family of Atari owners and users. We must face the reality that our family} of Atari users is not growing in the United States... it's shrinking. This fact should be disturbing to you. The passion }you have for your computer will likely crumple to disgruntled aggravation as fewer companies support your investment and more} and more users switch to a more popular system.Many of us have been waiting for Atari to fight this war for us. We have l}istened to commitments to run advertising and support users' groups and trade shows. We have also been exposed to Jack Trami}el's philosophy that "Business Is War".In many instances, Atari has made admiral efforts to strengthen their domestic posit}ion. For instance, over $67 million dollars was poured into a chain of retail electronics stores known as the Federated Grou}p. The theory was that by owning a significant retail outlet, they could dictate the amount of shelf space and customer assi}stance dedicated to Atari computers and games. While the theory was sound, they were not prepared to invest the added millio}ns of dollars it would take to salvage the risk.Atari has also supported the user shows with their presence and dealer supp}ort by loaning equipment for the show and providing seminars. Atari's dilemma is that the return on invested dollars is best} paying off overseas right now. Prices are higher there, piracy is a lesser threat, and the consumer can view the Atari line} of computers without a tainted prejudice for another system which is not as well established.Yes, it appears Atari can not} get a fix on what needs to be done for the U.S., but there is already enough work keeping up with European demand. "Busines}s Is War" means exactly that and Jack Tramiel is going to fight for businesses' primal need... PROFITABILITY.Looking into }the crystal ball, Atari will certainly find some success with the Portfolio and other attempts to approach the PC market. Th}ey may see their domestic cash flow swell when they do. As a result, an increasing PC consumer base will be supporting the A}tari name which will drown out our cries for support with our XL, XE, ST and MEGA machines.Already, the Atari magazines hav}e covered the Portfolio. Artisan Software believes that there is a hidden army of Atari users who realize that, if anyone is} going to fight this war, we must do it ourselves. Since Atari Corp. and third party developers are simply profit machines,} they are always going to spend as little as possible to sell their products. After all, that's what business is all about. } Yet, if someone were to mastermind an ultimate attack to enhance United States sales of Atari computers, Atari would support} its' success.Artisan Software is asking you to join in on the ultimate user-based campaign to attract an expanding univers}e of Atari owners and users. You may participate as intensely as you wish, but your every effort will go a long way by readi}ng this material and doing whatever you can.The campaign is called "THE REVOLUTION". It will be in effect throughout 1990 }and scheduled to continue through the 90's. The premise will be to optimize the power of "word-of-mouth" advertising. This }form of advertising is the least expensive and the most effective. Concentration will be on a calendar of projects which wil}l strike targets in cumulative force. You will find participation fun and easy.No one appears to have a firm idea how many} Atari users there are in the U.S., many say there about 100, 000 ST compatible machines out there, but that can not be verif}ied. Atari, understandably, keeps this a secret so they do not scare away potential developers. Regardless how many there a}re of us, we have the potential to exercise a lot of power. If united, we can not be ignored.The benefits you reap from th}is project are plentiful. First of all, you will see Atari users ban together as a nation for the very first time. You will} witness significant news coverage and experience the growth of new companies emerging to support your system. You will also} discover it increasingly easier to find friends and colleagues using an Atari computer.Best of all, you will have fun.Re}spectfully,Donald A. Thomas, Jr., President, Artisan.QUESTIONS AND ANSWERS_____________________ Below are some qu}estions and answers regarding "The REVOLUTION". You may be able to satisfy any inquiries you have by reviewing this material}:Q. WHAT IS "THE REVOLUTION"?A. "The REVOLUTION" is a structured user-based campaign design to enhance Atari computer s}ales in the United States by primary use of "word-of-mouth" advertising. It is made up of users and companies across the nat}ion who wish to support the cause.Q. WHAT IS "WORD-OF-MOUTH" ADVERTISING?A. "Word-Of-Mouth" Advertising is the most val}ued form of advertising for any reputable business. While paid advertising boosts public awareness, it is often by someone's} recommendation that high ticket purchases are made. In basic terms, word-of-mouth advertising is the act of voicing your op}inion about a product or service in a favorable way. In addition, "The REVOLUTION" campaign is designed so that all our voic}es are focused toward specific targets at any one given time.Q. WHO IS COORDINATING "THE REVOLUTION"?A. ARTISAN SOFTWAR}E President, Donald A. Thomas, Jr., plans to coordinate the campaign.Q. WHAT IS ARTISAN SOFTWARE?A. Artisan Software i}s a California based software publisher dedicated to the Atari ST and MEGA computers.Q. WHY IS ARTISAN SOFTWARE DOING THIS}?A. Artisan Software currently offers three products for the ST computer. This is not the place to talk about them, but y}ou will find separate ASCII text files about them on this diskette. While Atari users support their products, it has become }disenchanting to realize that the Atari user base is not large enough to keep sales at a profitable pace. Rather than divert}ing attention to non-Atari computers, it has been Artisan Software's decision to expand the Atari computer user base.Q. WH}AT SPECIFIC ATARI COMPUTERS ARE REPRESENTED?A. Although Artisan Software publishes only ST/MEGA compatible titles, it is r}ecognized that the 8-bit community has just as much to be proud of over their 800/XL/XE computer systems too. Atari video ga}me systems, cartridges and PC compatible products are not represented here.Q. WHAT DOES ARTISAN SOFTWARE HAVE TO GAIN BY C}OORDINATING "THE REVOLUTION"?A. Frankly, a lot. First, Artisan Software will expand its exposure of it's products to the }existing base of Atari users. Secondly, this base will grow and, therefore, so will sales.Q. WILL IT COST ME MONEY TO PAR}TICIPATE?A. Not necessarily. As an individual, you are asked to become a registered participant by making a minimum pledg}e of $15 to help initiate the cause for the first year. Pledges for more than that amount is encouraged, but you are not req}uired to pay any amount at all to participate. Part of your pledge will cover the costs of distributing "The REVOLUTION HAND}BOOK" and other costs such as phone use and coordinating costs.Corporate pledges are also invited if you wish to show your }company's support and benefit from the campaign. Other costs to you depend on the projects you voluntarily elect to work on.} In most cases, it is simply a few letters and postage stamps per week.It is important to register your participation rega}rdless of the size of your pledge. Your registration becomes an integral necessity to provide a statistical analysis as to t}he size of the movement, the primary use of the computers and estimated growth patterns.It is also important that you regis}ter individually. Individual and group registrations are maintained by separate accounting methods to insure the integrity o}f individual participation statistics.Q. WHAT ELSE WOULD MY PLEDGE COVER?A. There is a form in this HANDBOOK which you }are requested to complete and mail-in. It requests information about you, your profession, the computer(s) you own and what }you use it for primarily. This and other information will be combined with all the other participants for many reasons. The}se statistics help provide a marketing "map" for decision making and planning. Your pledge will help subsidize this effort.}Artisan Software also hopes to connect a special on-line modem hotline for 24-hour access to news and data exchange. Artisa}n Software's voice line will double as a verbal hot line for questions and answers as well. This will also serve as a tool t}o inform potential new Atari owners of user group activities and the location of dealers in their area.Q. HOW DO I KNOW IT} WILL WORK?A. Try to imagine the impact at the 20/20 news studios in New York if they receive 10, 000 to 50, 000 letters i}n one week informing them of a movement and requesting coverage. As responsible reporters, they will NOT be able to ignore i}t.The national coverage will be obtained free of charge and this is only one project for the first year. Consumers are mos}t effectively swayed by the vocal majority and we have the power to yell and scream within a coordinated effort. WE WILL SEL}L MORE ATARI COMPUTERS THAN EVER THOUGHT POSSIBLE.Q. WHAT QUALIFICATIONS DO I NEED TO PARTICIPATE?A. You do not even ha}ve to own an Atari computer to participate. You simply have to be living and breathing and willing to support the issues des}cribed in the campaign. There are no age requirements and absolutely no discrimination based on color, creed, sex, religion }or species. campaign. There are no age requirements and absolutely no discrimination based on color, creed, sex, religion  Q. WHY DOESN'T ATARI COORDINATE THIS EFFORT?A. The Tramiel family took the reigns of Atari nearly five years ago and, if} you look at the facts, has made incredible progress in that time. Jack Tramiel is one of the shrewdest entrepreneurs alive }today and this is documented by having founded Commodore and his short turnaround time of Atari. The overall Tramiel experti}se, however, lies in business decisions based on financial variables as opposed to marketing and research variables.It is t}he opinion of Artisan Software that user dedication and commitment to the Atari computer is more intense than it ever was by }Commodore users when Jack's Commodore introduced the famous Vic 20 and the C64. It is unlikely that Atari Corp. could conce}ive that a coordinated "army" of Atari users might be formed to make a difference in the foreseeable future.This HANDBOOK d}escribes activities which are designed to provoke news coverage. While we may not obtain the specific goals detailed, the ne}ws it generates will be quite healthy for the cause. Atari could not be as successful by taking this course of action becaus}e their motives would be seen purely self-serving as opposed to benefiting all involved.Q. HOW SOON WILL RESULTS BE SEEN?}A. This project is directed toward the new computer buyer. Those people have been convinced by propaganda that other syste}ms are better. The efforts to "deprogram" this thinking is a long process which snowballs as time wears on. With the estima}ted current base of Atari users, however, substantial progress should be seen by end of 1990.Q. HOW WILL RESULTS BE MEASUR}ED?A. Atari has declared that their computer sales by nation is confidential. The success of this program is based on tha}t statistic. It is hoped that many Atari Dealers will join the crusade and report sales growth compared to last year in the }form of percentages. This keeps actual figures confidential, but still provides a measure to evaluate success. Third-party }increased sales can also be measured this way.Q. HOW LONG MUST I PARTICIPATE?A. Chances are you already participate by }subscribing to an Atari computer magazine, attending user group meetings, buying quality software and peripherals and recomme}nding the Atari computer to friends. The difference is that these same activities will be focused in a nation-wide campaign }to gain attention outside of the current Atari user family.You will be working on projects sychronized with thousands of us}ers elsewhere in the nation. If we all stomp our feet at the same time, imagine the tremors we can create. We hope we can c}ount on you for quite some time.Q. OK, WHAT DO I NEED TO DO SPECIFICALLY?A. Your participation is needed on four levels}. First, read this HANDBOOK and fill out the form included. Send the form to Artisan Software today. Secondly, go out of y}our way to discuss "The REVOLUTION" with your user group or other Atari users. Provide them copies of this HANDBOOK. Verbal}ly encourage them to participate. Also, approach your local dealers. Encourage them to distribute copies of this HANDBOOK t}o their customers.Permission is granted to copy and distribute this HANDBOOK if the copyright and authorship is acknowledge}d when you do. Exceptions to this include professional duplication in a bound and covered book to be sold for profit. The d}istinction should be clear, but contact Artisan Software if you have any questions.Your active involvement to spread the wo}rd about this campaign is a critical component to its' success.Third, write your favorite Atari magazine and ask them to pr}ovide consistent coverage of this campaign.Finally, follow this HANDBOOK as completely as you are willing and able.Q. WH}ERE DO I SEND MY REGISTRATION?A. Send all correspondence, including registrations to: "THE REVOLUTION", c/o ARTIS}AN SOFTWARE, P.O. Box 849, Manteca, CA, USA 95336.GENERAL PRINCIPALS__________________There are some basic pr}incipals which are important for all of us to agree to. These principals become our foundation for all other participation. } One of the most significant principals is that we all do what we can to stop the most blatant forms of piracy.Artisan Soft}ware's philosophy that passing to a friend a copy of a program, to determine if he likes it, is not a high crime. This is IF} the friend buys it after deciding to use it. This philosophy is not shared by all publishers nor is it, technically, legal.} This philosophy's downside is the difficulty of paying for something you already have in your possession.Slowing piracy p}lays a critical role in Atari's success. Even if, per capita, piracy is no worse in the Atari community than other computer }communities, our lower user base amplifies the problem. While any form of unauthorized duplication and distribution is wrong}, the foundation of "The REVOLUTION" is to pay for the software you use. If you obtain a title and never use it, you must tu }rn to your own values, otherwise, "The REVOLUTION's" policy will ask that you buy it through legitimate means.In addition,  }"The REVOLUTION" urges you to report pirate boards or persons who profit by selling unauthorized copies of software to Artisa }n Software or the authorities. Please understand that these people are destructive. They're thieves! Type: "I'VE JOINED T }HE REVOLUTION!" if you come across these boards and hang up.If we make any effort in this area, we will see improvements.  }In short order, publishers will see the difference and be even more encouraged to support our common cause. In addition, cle}aning our closet will attract more publishers and new users.Another critical principal is to be prepared to accept all fell}ow members and our growing base of Atari owners as family. Be prepared to assist them and depend on them. New customers wil}l be referred to "The REVOLUTION" members. The impression you offer them will make a difference in their buying decisions.}Be positive and supportive. If we get in each others way, take an initial approach that a combined effort may prove benefici}al. Recently, closely scheduled Atari shows caused for there not being a show at all in that area. We need to look for ways} to avoid these problems.Another significant principal is that of good communication. Remind others what needs to be done,} offer new ideas and creative approaches and never hesitate to proclaim your status as an Atari user to anyone. Apply a grea}t deal of friendly peer pressure. It is encouraged to capitalize on "The REVOLUTION's" concepts and strategies to gain recog}nition for you, your company or user group.Please do not do this directly against a competitor. Do not use this campaign t}o attempt to pull user group members away from an existing one or to sell products away from another dealer in this way. Be }supportive of activities enacted by other groups or individuals. Thank them for their interest and help. If there is a show} in your area, try to attend.JOIN A USERS GROUP. Contact Artisan Software to help you find one or for advise on starting o}ne. Please encourage your relatives, neighbors and friends to participate, but never participate under an alias to boost rep}resentation. We have an obligation to maintain real numbers and a visual integrity. One individual can destroy the efforts }of all of us by participating with wrongful actions or under false pretenses. You may write letters for other people if you }have them read, sign and understand the position they are representing.To insure consistency within the campaign, label eac}h and every project "The REVOLUTION". This will reinforce retention and give us strength. Please remember that what we wish} to accomplish is make the consumer aware of the Atari alternative and its' benefits of owning an Atari computer. The sales  }will come naturally as a result of accomplishing just that. We will not sell everyone and would be fooling ourselves to thin!}k so. We just want our computer on their shopping lists.BENEFITS TO ENTREPRENEURS_________________________If you prof"}it in any way from the existence of Atari computers, you are being asked to help support this campaign. You have many benefi#}ts coming to you as a result of the inevitable success of us all working together. With an annual registered participation, $}you will receive the following benefits:1) Access to the list of registered individuals who support the campaign nationwide%} for a nominal charge. This list consists of qualified Atari enthusiasts who will be the prime prospects for any direct mail&} advertising you may wish to implement. Artisan Software will also maintain a list of Atari dealers throughout the U.S. and'} this list is available as well.2) Marketing data and information can be assembled using the registration forms. A verifia(}ble count of Atari consumer trends can be established while Atari maintains their secretive policy to such statistics. This )}information may assist your considerations to release new products or decide where your advertising dollars might best be spe*}nt.3) You will also have limited rights to integrate "The REVOLUTION" in your marketing plan with promotional stickers and/+}or literature such as "WE SUPPORT 'THE REVOLUTION'". A logo is being assembled and will be sent to you for such purposes.4,}) An effort to educate the consumer of the harms of piracy and piracy-like activities will be an integral part of the campaig-}n. Your pledge will assist in this effort.5) Companies can make one phone call to Artisan Software and have the network of.} Atari publications exposed to the latest news and information regarding their products. A professional press release will b/}e written in your behalf and issued directly to their offices.6) As participation grows, other companies may provide discou0}nts to other companies who participate.PLEDGES_______YOU DO NOT NEED TO MAKE A PLEDGE TO PARTICIPATE.You may choose 1}to pledge any amount you wish. The funds will cover administration of press releases, public relations and a host of other f2}unctions. The use of the word "pledge" references your endorsement of the marketing plan and your purchase of the services t3}he plan provides.The plan is an unprecedented campaign to benefit the exposure of Atari computers. It is a commodity packa4}ged and marketed by Artisan Software. As participation grows, you will find access to a network of benefits increase in cont5}ext to this manual.YOU ARE NOT REQUIRED TO MAKE A PLEDGE TO PARTICIPATE WITH THIS CAMPAIGN, IT MERELY HELPS TO FINANCE THE 6}ONGOING SUPPORT EFFORTS OF 'The REVOLUTION'.Individuals = Have yourself counted as an individual user of Atari computer and7} a member of this marketing plan.User Groups = Users' Groups are highly endorsed by this campaign and you have a nationwide8} network of users, dealers and other groups backing you up.Dealers = We are going to get people in your area to shop you mo9}re often and help you develop a low-budget public relations campaign. Many projects suggested can put money directly in your:} pocket.Distributors = Make the commitment to back a campaign that backs you and all of your dealers. Your registration he;}lps to keep us informed of the important businesses which make up the network.Software Publishers = If you are small, we kn<}ow how hard it is to make it with Atari computers. We want to help you. We will help with marketing strategies, recommend a=}d designs, and look for every way possible to get your name known and recognized. If you are sizeable software company, you >}have a lot of Atari titles at stake with the success of this campaign. Help assure the longevity and get some healthy PR for?} supporting a worthwhile marketing plan.Third Party Hardware Developers = Now is your opportunity to back a solid campaign @}to attract more customers. We need your help to do it.Atari Publications = For an entire year, this campaign endorses subsA}criptions and advertising in your publication. do it.Atari Publications = For an entire year, this campaign endorses subs0WHAT CAN I AS AN INDIVIDUAL DO?_______________________________Glad you asked. Please, read on.Note: The designations C}of "NATIONAL WEEK" herein are NOT official government declared holidays. They are referencing our national efforts for that D}particular week.WEEK 1PRIOR TO AND INCLUDING Jan. 6, 1990-----------------------------------LET'S GET THE SHOW ON THE RE}OAD!Write a letter, once a week each to the following three individuals: SAM TRAMIEL, President, Atari Corporation,F} 1196 Borregas Ave., Sunnyvale, CA 94086 PRODUCER 2020, ABC TV, 1330 Avenue Of The Americas, New York, NY 1G}0019 THE EDITOR'S DESK, of your local newspaper.Tell Sam Tramiel that you have joined "The REVOLUTION" and are prepaH}red to wage the war in favor of better consumer exposure of the Atari computer lines. Ask for his recognition and support. I}This will leave no doubt in Atari's mind that the campaign has substance and they better be building a few more computers nexJ}t year for the U.S.Tell 20/20 and your local paper, in your own words, that you have joined "The REVOLUTION"; a consumer inK}terest movement organized to build public awareness about the best available computer values. Tell them the organization hasL} chosen Atari as a well rounded computer which is easily adapted for education, business, music and leisure. As an active meM}mber, tell them you request their coverage of the campaign.This activity will be a major step to alert the media that they N}need to be aware that something is going on.WEEK 2Jan. 7 through Jan. 13, 1990----------------------------NATIONAL ATARO}I PUBLICATION RECOGNITION WEEKDuring this week, choose one or more Atari orientated publications. There are many. ArtisanP} Software can provide you with addresses or phone numbers of your favorite publication if you wish. When subscribing, includQ}e "My subscription is in the spirit of 'The REVOLUTION'!" on your order.Also during this week, choose a topic concerning "TR}he REVOLUTION" and write a minimum of two paragraphs about your opinions of it. Send it to the editor of your chosen publicaS}tion.WEEK 3Jan. 14 through Jan. 20, 1990-----------------------------NATIONAL RUBBER STAMP WEEKRubber Stamp week? YeT}p... that's what the man said! Every office supply store offers them and they are not expensive. Write: "Join The REVOLUTU}ION... Use an Atari Computer!" on a piece of paper and take it to your office supply store or local printer. In less than V}a week, you will have a powerful tool to stamp on every envelope you mail out and your message can reach dozens of people witW}h each letter.Mail sorters and carriers, the recipients and their families or co-workers will see the growing movement adveX}rtised on every envelope you mail. You will need to get a stamp pad; please use red. Go 'stamp happy' and stamp everything Y}you can. It may cost a little more for the convenience, but you may order this stamp from Artisan Software for $22. CaliforZ}nia, add 6% sales tax. Send your order to: Artisan Software, P.O. Box 849, Manteca, CA 95336WEEK 4Jan. 21 through Jan. [}27, 1990-----------------------------NATIONAL SOFTWARE DEVELOPMENT WEEKThere are two things two do during this week. Fi\}rst, review your library of computer software and see if there is any you own that you may have "inadvertently" received and ]}did not pay for. Choose a title you use from time to time, or admire because of its quality. Send a check to the publisher,^} anonymously if need be, and thank them for their Atari software support. Shareware qualifies.Secondly, find a non-Atari s_}oftware publisher in magazines or by asking around. Write a letter addressed to the President of that firm and ask them why `}they do not support the Atari computer and if they will please consider it. Ask them for a reply. Be polite.WEEK 5Jan. 2a}8 through Feb. 3, 1990----------------------------NATIONAL "GO TO A BARR" WEEKLet's band together for a special episode b}of ROSEANNE... the most popular sitcom now being broadcast. In this episode, the family wins a home computer (an Atari) witc}h a "REVOLUTION" strike force around every corner to help them set it up.Write to: ROSEANNE BARR c/o ABC TV 2040 Ave OF Thd}e Stars Los Angeles, CA 90067 Tell her your nifty plot idea (as stated above) and ask for a special episode to be produced. e}Tell her every Atari fanatic in America will watch. Who knows, if they do it, maybe we can get Atari Corp. to sponsor it.f}WEEK 6Feb. 4 through Feb. 10, 1990----------------------------NATIONAL GOODWILL WEEKIn honor of Valentine's Day on Febrg}uary 14, call your local Hospital and ask for the name of a child who may benefit form a little recognition and attention. Dq}f?b%DOS SYSb*)DUP SYSb)SAUTORUN SYSb |FONT SETb\DOC 000baDOC 001bdBDOC 002bhDOC 003bSDOC 004esign a large outline of a heart on a paint program. Print it out and write: "On behalf of 'The REVOLUTION'; a national Atar}ri computer user interest group, I wish for you a speedy recovery. We admire your strength!" Sign and send it to the addresss} the Hospital gives you.You may make the "card" as fancy as you wish, but artistic skills are not required. Parents, have t}your children pass out Atari generated Valentine's to classmates.WEEK 7Feb. 11 through Feb. 17, 1990---------------------u}--------NATIONAL PRESIDENT'S WEEKIn honor of President's Day, let's wish Mr. George Bush a pleasant one. To insure the v}publicity value, send your wishes to have a "REVOLUTIONARY PRESIDENT'S DAY" to the President in care of: CBS TV 51 West 52ndw} Street New York, NY 10019. Send a cover letter to the network asking them to wish the President well in our behalf over the x}air. Mention our cause in your letter.WEEK 8Feb. 18 through Feb. 24, 1990-----------------------------NATIONAL USER GRy}OUP RECOGNITION WEEKIf you do not belong to a user group, find one in your area and join. If you already belong, make it az} project to ask a minimum of one friend to be your guest to the next meeting. It's preferred that your invited friend does n{}ot own an Atari computer. This will be an opportunity to share information on why they may wish to consider one.Call your |}local newspaper and ask for the local news desk. Ask them to print announcements of meetings for your local group on a regul}}ar basis.WEEK 9Feb. 25 through Mar. 3, 1990----------------------------NATIONAL CAR WASH WEEKGet with your local user~}s' group and organize a benefit car wash to raise money to buy an Atari computer for the school. Set a goal of one 520ST and} go from there. Groups exclusively centered around 8-bit can set a goal of one XE system. Contact the school in advance for} their permission and to help organize the event.Most local gas stations will donate space and even water access to do this} since you will be attracting customers for them. Volunteer to help the school to set the system up. Make certain your loca}l dealer participates and invite him to hand out flyers during the event. Put up Atari posters at the site.Also make certa}in to use "The REVOLUTION's" namesake for the event. Write to Atari and ask them to send you a window sticker for your car. } They were available and, if not, they will just have to print more. Request one for each car you own.WEEK 10Mar. 4 throu}gh Mar. 10, 1990----------------------------NATIONAL ATARI IN SCHOOLS WEEKContinuing an effort to get Atari Computers in} schools, write a letter to the largest school in your area and tell them that you would prefer that they use Atari computers} for education. List 25 reasons why in your letter. Ask your family to send similar letters under separate cover. Invite t}he school to contact your local dealer for information. Include your dealer's phone number.WEEK 11Mar. 11 through Mar. 17}, 1990-----------------------------NATIONAL ST. PATRICK'S BALLOON LAUNCH WEEKIn advance, locate a store in your area tha}t sells helium filled balloons. Look for a green, non-metallic ones. Users' groups may wish to obtain a tank of helium or t}wo from a local supplier. Listings are easily found in most phone books.Write a note stating: "SAVIN' O' THE GREEN... us}e Atari Computers" and sign it: "The REVOLUTION". Tie the note to a string attached to the balloon you purchase in a timely} fashion to be launched on Saturday, March 17 at Noon in your time zone. You may singly launch the balloon from your back ya}rd or organize a full blown event with your users' group.PLEASE DO NOT LAUNCH BALLOONS IN AIR TRAFFIC AREAS OR IN A MANNER }WHICH MAY CAUSE HARM TO LIFE OR PROPERTY. IF LAUNCHING IN A GROUP, CONTACT YOUR LOCAL POLICE FOR ADVISE AS TO BEST LOCATION }TO CONDUCT THE LAUNCH. THIS PROJECT MAY BE SUBJECT TO LOCAL LAWS.PLEASE BE ADVISED THAT PARTICIPATION IS "AT YOUR OWN RISK}" AND ARTISAN SOFTWARE ASSUMES NO RESPONSIBILITY FOR CONSEQUENTIAL DAMAGE CAUSED TO ANYONE BY YOUR ACT OF RELEASING A BALLOON}. A SIMPLE PHONE CALL TO LOCAL AUTHORITIES IN ADVANCE WILL ASSURE YOUR SAFE PARTICIPATION IN THIS PROJECT.Larger groups sh}ould contact the local newspapers in advance for coverage.WEEK 12Mar. 18 through Mar. 24, 1990---------------------------}--NATIONAL "BACK TO BIG TIME PUBLICITY" WEEK"The pen is mightier than the sword" and we're going to prove it again. Let'}s target David Horowitz this time. Write a letter to: David Horowitz, c/o NBC TV, 3000 Alameda Burbank, California 91523. }Tell him that you are a member of "The REVOLUTION" and wish to have a show which demonstrates the value of Atari computers.}WEEK 13Mar. 25 through Mar. 31, 1990-----------------------------NATIONAL BOOK STORE WEEKWrite letters to the three fol}lowing Booksellers:B. DALTON BOOKSELLER,7505 Metro Boulevard,Minneapolis, MN 55435.WALDENBOOKS, INC.,201 High Ridge,S}tamford, CT 06904CROWN BOOKS,3300 75th Avenue,Landover, MD 20785Tell them you are frustrated with the lack of Atari boo}k support in their stores and you would like them to look at that issue earnestly. Tell them you are a member of "The REVOLU}TION" and would like to see a special, highly visible assemblance of Atari books in the front of their stores.WEEK 14Apr. }1 through Apr. 7, 1990---------------------------NATIONAL FOLLOW UP WEEKCall, call the following networks: ABC NY (212)} 887-7777, ABC CA (213) 557-7777, CBS NY (212) 975-4321, and NBC CA (818) 840-4444. Ask to speak to the producer or a represe}ntative of the shows mentioned in previous weeks assignments. Ask them (if you do not already know), if they have plans to f}ollow up in response to the letter writing campaign. If they have done so already, congratulate them and tell them you hope }to see more in the future.WEEK 15Apr. 8 through Apr. 14, 1990----------------------------THE NATIONAL ATARI EGG HUNTI}n celebration of Easter, organize an egg hunt in your back yard for neighborhood children or in a public park with your user }group. Advertise the event by posting signs in stores and by asking the newspaper to print an announcement. Proudly publici}ze that the event is sponsored by members of "The REVOLUTION".The non-computer attraction of the event will offer an opport}unity to hand parents brochures about the educational value of Atari computers. Dealers can advertise special educational pa}ckages to the attendees.WEEK 16Apr. 15 through Apr. 21, 1990-----------------------------NATIONAL PHONE BOOK WEEKPick} three random names out of your local phone book. Write a letter to each of them. Tell them that their names were randomly }chosen as part of a national "REVOLUTION" campaign to heighten the exposure and use of Atari computers. Tell them that you w}ould just like them to look at Atari if they consider buying a home or business computer.Aggressive enthusiasts may wish to} send three letters per day to random selections during this week. Be certain to offer them a phone number of you or your lo}cal Atari dealer.WEEK 17Apr. 22 through Apr. 28, 1990-----------------------------NATIONAL ATARI DEALER APPRECIATION WE}EKPick three small unrelated businesses from ads in the daily newspaper, send a letter to the owner asking him to check wit}h __________ Atari dealer when he's ready to shop for a business computer. Be cautious not to make promises your dealer can }not keep and do not state prices. You are merely recommending your dealer as a token of your appreciation for his services t}o you in the past.state prices. You are merely recommending your dealer as a token of your appreciation for his services tWEEK 18April 29 through May 5, 1990----------------------------NATIONAL 60 MINUTES HOUR WEEKSpend an hour and write 60} Minutes. 60 MINUTES, c/o CBS TV, 51 West 52nd Street, New York, NY 10019. Ask 60 Minutes to cover the activities of "The R}EVOLUTION".WEEK 19May 6 through May 12, 1990--------------------------IT'S A WOMAN'S COMPUTER TOO WEEKMother's Day is} coming up... a great time to boost exposure to the professional woman. This time the target is Oprah Winfrey: Oprah Winfr}ey, c/o ABC TV, 1330 Avenue Of The Americas, New York, NY 10019. Tell Oprah that you would like to see a show on how the Ata}ri computer can benefit the professional woman.WEEK 20May 13 through May 19, 1990---------------------------NATIONAL AT}ARI PHONE JAMOn May 17, 1990, let's remind Atari that we are all behind the issue of building an expansive consumer base. }Call (408) 745-2000 and ask for Sam Tramiel. You probably will not have have an opportunity to speak to him, but ask anyway.} You never know till you try. If you get through to anyone, ask them what they are doing to support "The REVOLUTION" and At}ari computers or thank them if they are already.WEEK 21May 20 through May 26, 1990---------------------------LET'S MAKE} SOME TIMEGet your pens and pencils ready, we are targeting TIME Magazine. Write: Time, Inc., Time & Life Bldg., Rockef}eller Center, New York, New York 10020. Tell them you want a pictorial review of the campaign's progress and how Atari compu}ters can be used in business. Mention "The REVOLUTION" by name and offer them your number to obtain more information.WEEK }22May 27 through June 2, 1990---------------------------A MONTH OF PIZZASDo you have any idea how many Domino's Pizzas }are delivered each month? I am not certain either, but I bet they would not mind selling a few more. Here is an address for} you: Attn: Marketing Director, DOMINO'S PIZZA, 30 Frank Lloyd Wright Drive, Ann Arbor, MI 48105.Ask Mr. Marketing Direct}or if Domino's would help "The REVOLUTION" by placing stickers stating "'The REVOLUTION' urges you to demonstrate an Atari bu}siness and education computer. Call (209) 239-1552 for the dealer nearest you." on to the boxes they deliver. We would like} this done for an entire month.In exchange, you and each member of your user group will repay them by ordering a minimum of} one Pizza each per week for a month. You will also encourage your friends to buy from Domino's for a month too. Please, if} you make this exchange commitment, honor your side of the bargain and order the pizzas.WEEK 23Jun. 3 through Jun. 9, 1990}---------------------------NATIONAL FATHER'S DAY PREP WEEKThis year, for Father's Day on June 17, get your Dad something} he can use for his Atari computer. Shop the local Atari dealer or mail order something he has been wanting. Even just an A}tari magazine subscription would be thoughtful. This is the week to shop for that occasion. With a little extravagance, you} can get an Atari system for your Dad if he does not already own one.WEEK 24Jun. 10 through Jun. 16, 1990----------------}-------------NATIONAL CREATIVE APPLICATIONS WEEKHere's an opportunity to branch out just a little by doing any one of the} other projects suggested in this HANDBOOK. You may also devise a highly visible project of your own. If applicable, send p}ictures from your event and tell us how the event went. Artisan Software will route the information to all Atari publication}s.WEEK 25Jun. 17 through Jun. 23, 1990-----------------------------NATIONAL PRIDE WEEKSummer officially start}s this week. Celebrate this entire week, wear anything that has an Atari logo on it. This may include buttons, T-shirts, ca}ps... anything.WEEK 26Jun. 24 through Jun. 30, 1990-----------------------------WRITING AN AFFAIRA Current Affair is} another news orientated syndicated program which is just itching to give us news coverage. Write: A Current Affair, c/o AB}C TV, 1330 Avenue Of The Americas, New York, NY 10019. Tell them about the campaign and kindly ask for coverage.WEEK 27Ju}l. 1 through Jul. 7, 1990---------------------------LET'S MAKE SOME FIREWORKS!This week is full of events. You may be a}t a family reunion or merely waiting to rub elbows with other mosquito bitten fireworks admirers. Wear your Atari shirts, wh}en possible, but also hand out business cards provided by your local Atari dealer. Ask your dealer if he can provide an "int}roductory" computer price for people who present these business cards. While at the fireworks show, walk up to passerbys and} hand them a card.WEEK 28Jul. 8 through Jul. 14, 1990----------------------------NATIONAL "GROUND UP" WEEKWriting let}ters directly to the top of TV networks is highly productive, but we should not forget the local stations either. During eve}ry business day this week, call a different local station. Radio stations are OK too. Tell them you are calling in behalf o}f "The REVOLUTION" and want to know why there is not more coverage about the campaign. Directory assistance can easily give }you the numbers you need for your area.WEEK 29Jul. 15 through Jul. 21, 1990-----------------------------THE ULTIMATE CH}ALLENGEHere's a project which could bring tremendous results. It's going to take more effort, but could be well worth the }while. Get your typing fingers ready because you are going to write a lot of letters to: MARKETING DEPARTMENT, PEPSICO Purc}hase, New York 10577.Tell them you like their products and have enjoyed the commercials they run in association with Michae}l Jackson. Tell them you would like to see a Pepsi commercial produced with Michael Jackson in an environment which promotes} "The REVOLUTION". Send separate letters. Send a minimum of 6 and an optimum of 10 letters per day for this campaign during} the entire week. Ask all of your friends and relatives to send letters too. Please be certain you briefly explain what "Th}e REVOLUTION" is and that you are an active member.WEEK 30Jul. 22 through Jul. 28, 1990-----------------------------ARM} YOURSELVES FOR BATTLE CREEKHere's another highly productive campaign. Write: MARKETING DEPARTMENT KELLOGG, 1 Kellogg Squ}are, Battle Creek, Michigan 49016. Back off to only five letters this week, but request that Kellogg prints on the cover of }their packaging "Proud To Acknowledge 'The REVOLUTION'". Ask them to isolate one cereal and print information regarding "The} REVOLUTION" on the back side of the package.WEEK 31Jul. 29 through Aug. 4, 1990----------------------------NATIONAL US}ER GROUP RECOGNITION WEEK 2Refer to the assignment for WEEK 8. This time, take two new friends to your local user group in}stead of just one.WEEK 32Aug. 5 through Aug. 11, 1990----------------------------SEND YOUR PAPERWORK TO THE JOHN!Do y}ou think Johnny Carson ever reads his mail? Let's find out! Send three letters during this week to him; one from you and tw}o you write for a relative or friend and have them sign. Address your letter to: "The REVOLUTIONARY" Johnny Carson, c/o NBC} TV, 3000 Alameda, Burbank, California 91523. Tell Johnny about your membership in "The REVOLUTION" and ask him to have a gu}est on the air to talk about it. He often enjoys having small human interest stories on his show.WEEK 33Aug. 12 through A}ug. 18, 1990-----------------------------NATIONAL SEARS WEEKSears, Roebuck is one of the largest department store chains} in America. They have a computer department in most stores and a separate business computer division. Do they sell Atari c}omputers? No?! Why not? Let's ask them!During this business week, make at least one phone call to (312) 875-2500 and ask} for the head buyer over computers. They may bounce your call around a bit, but insist on talking to someone related to that} area. Ask him(her) if Sears sells Atari business and education computers and why they do not sell them. Also ask if they a}re aware of "The REVOLUTION" and that the campaign wishes they would please consider selling the computers and advertising th}em frequently.WEEK 34Aug. 19 through Aug. 25, 1990-----------------------------NATIONAL SCOREBOARD WEEKContact the sp}orts stadium in the largest city nearest you. Call directory assistance and obtain their address. Write a letter addressed }to their Marketing Director and ask if they would donate a few minutes on their electronic message board throughout the next }season. Ask them to display: "Join The REVOLUTION... Use an Atari Computer!"WEEK 35Aug. 26 through Sep. 1, 1990-------}---------------------NATIONAL TELETHON WEEKLabor Day is around the corner and Jerry Lewis will most certainly be at it ag}ain. Prepare, in advance, to work with your local user group a fund raising activity during this week. It should be solicit}ing sponsorships or donations from non-Atari users. It can be another car wash, candy sales or any other group activity to g}enerate cash.Have the user group's treasurer be responsible for the money. Watch the Labor Day Telethon as much as possibl}e and designate for your treasurer to call in with the pledge representing the user group's fund raising efforts in the name }of "'The REVOLUTION' for Atari computers". Ask them if they will please acknowledge the pledge over the air.If you are per}sonally inclined to pledge any funds, please consider doing it in behalf of "The REVOLUTION". This will be just another exam}ple of how our nationally united participation can even help nonprofit organizations.WEEK 36Sep. 2 through Sep. 8, 1990--}-------------------------NATIONAL ATARI PUBLICATIONS WEEK 2Please refer to WEEK 2 instructions and subscribe to one more }Atari publication. Also, go through your back issues and put a stack together of them that you do not use any longer. Donat}e them to your local library or doctor's office waiting room.WEEK 37Sep. 9 through Sep. 15, 1990-------------------------}---NATIONAL COMIC WEEKSend a letter to: MARVEL COMICS, 387 Park Avenue South, New York, NY 10016. Ask them to put toget}her a special Spiderman comic book involving aspects of "The REVOLUTION" and Atari computers. Tell them countless Atari user}s will want a copy if they do and ask them to inform Artisan Software as to a publication date. Give them Artisan Software's} address and phone number.Also address a letter to: GARFIELD, c/o Mr. Jim Davis, United Feature Syndicate, 200 Park Avenu}e New York, NY 10166. Ask Garfield if he can "pencil in" a plug for us in an upcoming strip. Mr. Davis is highly creative.} He will be able to think of something.WEEK 38Sep. 16 through Sep. 22, 1990-----------------------------NATIONAL PHONE} BOOK WEEK 2Repeat the instructions from WEEK 16 except, if you can, use 5 names.WEEK 39Sep. 23 through Sep. 29, 1990--}---------------------------NATIONAL SPEAK-UP WEEKMake the commitment to tell 5 non-Atarians this week that you own an Ata}ri computer. Conservatively work it into conversation OR radically walk up to strangers on the street or in the office.WEE}K 40Sep. 30 through Oct. 6, 1990----------------------------NATIONAL RADIO CALL-IN WEEKIn most cities, there is at leas }t one radio station with a talk show format. In advance, call directory assistance or listen to the station for their phone  }number. A station which discusses general call-in issues is preferred. On the evening of October 4, 1990, call that station } as a member of "The REVOLUTION" and speak your mind.Remember, we want to get the statement: "Atari education and business } computers" out to the public.WEEK 41Oct. 7 through Oct. 13, 1990----------------------------NATIONAL BUY A BOOK WEEK }Support the publishers of Atari orientated books by making the commitment to buy one title. Shop your local dealer or specia}l order one through a prominent book store if they do not normally carry them.When you receive the book, red it and write t}o the publisher. Tell the publisher that, as an active "REVOLUTION" member, you enjoyed the book and hope they will publishe}rs others like it.WEEK 42Oct. 14 through Oct. 20, 1990-----------------------------NATIONAL CAR SALES WEEKPick an aut}o dealer in your area and write to the owner. Tell him about your participation in "The REVOLUTION" and ask him to advertise} a promotion where every qualified car buyer in the month of November receives an Atari computer. Minimally ask him to hold }a drawing to give one or more away during November. Offer him your local Atari store's name, address and phone number. Call} your Atari store and tell him which auto dealer you are writing. Ask the Atari store to follow up your letter.ATTENTION A}TARI DEALERS: Work out a deal to sell the computer to the car dealer at cost in exchange for mentioning "The REVOLUTION" and} your store by name in his ads. sell the computer to the car dealer at cost in exchange for mentioning "The REVOLUTION" and!WEEK 43Oct. 21 through Oct. 27, 1990-----------------------------NATIONAL HALLOWEEN PARTY WEEKHave a costume party thr"}ough your user group or in your home. Pack the house with guests and conduct a raffle for an Atari computer. Proceeds can b"}enefit the user group. Arrange activities and games centered around the Atari computer such as high score competitions, a co"}mputer scavenger hunt and more.WEEK 44Oct. 28 through Nov. 3, 1990----------------------------NATIONAL HALLOWEEN SCREAM"} WEEKScream out the message about "The REVOLUTION" and Atari computers this week. Use your stamp purchased in WEEK 3 and p"}repare a hundred slips of paper with the stamp's impression on them. Hand out these slips with your candy on Halloween. You"} may also invite people to call you for more information on those slips too.WEEK 45Nov. 4 through Nov. 10, 1990----------"}------------------NATIONAL RADIO PROMO WEEKContact the Promotions Manager at the most prominent radio station in your are"}a. Ask them to contact your local Atari dealer and make an arrangement to give away a complete Atari computer system with a " }week long call-in promotion.WEEK 46Nov. 11 through Nov. 17, 1990-----------------------------NATIONAL CLASSIFIED AD WEE"!}KWe are coming up to the Holidays fast and we need to remind consumers to shop the Atari computer. Most newspapers offer l""}ow rates for classified advertising. Call your local newspaper and place the following three line ad: "Join The REVOLUTION."#}.. Use an Atari Computer! (Phone number of your closest dealer)". Request it's placement in the "Computers For Sale classi"$}fication". Have it run a minimum of one day and up to as long as you wish.WEEK 47Nov. 18 through Nov. 24, 1990----------"%}-------------------NATIONAL GROCERIES WEEKEveryone is shopping for Thanksgiving turkeys this week. Make out a few index "&}cards with the message stated in WEEK 46 and post them on the message board most grocery stores provide in the front.WEEK 4"'}8Nov. 25 through Dec. 1, 1990----------------------------NATIONAL SALES WEEKThis is the hottest retail selling week of "(}the year. Arrange an information flyer with your local user group and your Atari dealer. Help pass out the flyers on cars i")}n parking lots and hand them out in prominent places. Ask non-Atari stores if they will help by bag stuffing the flyers to t"*}heir own customers.Please take necessary precautions not to violate local laws through this distribution. Make certain you"+}r local dealer's name and address is on every flyer. If you can not distribute the flyers for any reason, everyone pitch in ",}to mail or hand deliver them to 15 random area residents per person. A user group of only 50 members will reach 750 people t"-}his way. Your dealer will likely help to pay for the printing of the flyer.WEEK 49Dec. 2 through Dec. 8, 1990-----------".}----------------NATIONAL HOLIDAY CARD WEEKCoordinate the mailing of your greeting cards during this week. Make certain a"/}ll of the envelopes you send out have the impression of the stamp you obtained in WEEK 3. Send five additional greeting card"0}s out to random phone book listings.WEEK 50Dec. 9 through Dec. 15, 1990----------------------------NATIONAL "BUY AN ATA"1}RI PERIPHERAL" WEEKFor yourself, or someone you know, buy one Atari compatible peripheral item from your local Atari dealer"2} as a gift.WEEK 51Dec. 16 through Dec. 22, 1990-----------------------------NATIONAL HOLIDAY PARTY WEEKIndividually, "3}or through your user group, arrange a Holiday Party for this week. Have raffles, contests and games centered around the Atar"4}i computer.WEEK 52Dec. 23 through Dec. 29, 1990-----------------------------NATIONAL "PAT YOURSELF ON THE BACK" WEEKI"5}f you have followed every step suggested or made every effort to do what you can, CONGRATULATIONS! During this week, call on"6}e other Atari user and Congratulate him or her.WEEK 53Dec. 30 through Jan. 5, 1991----------------------------NATIONAL "7}NEW YEARS WEEKThere's an excellent chance that you have witnessed significant progress in our efforts. This is the time to"8} review your work and the fun you had. You probably made some new friends through your efforts and learned even more about t"9}he Atari computer.Renew your commitment. With even the slightest of inevitable success, Artisan Software will publish an u":}pdated HANDBOOK for 1991. Make certain you obtain a copy and continue to support the best computer value on the market.OT";}HER THINGS AN INDIVIDUAL CAN DO---------------------------------1) Whenever you are in Toys 'R Us or another store that se"<}lls computer software, act as if you do not know and ask employees if particular titles are "Atari compatible". Be polite, b"=}ut walk away when they say "No".2) Start a Coffee and Donut Club at work. Take any proceeds and buy yourself some enhancem">}ents for your Atari computer.3) Learn a programming language. Some are really not that difficult. Develop software for fu"?}n or profit.4) Learn a few specifications about your Atari computer which makes it different from other computers. Study w"@}hy those things make the Atari computer better.5) Be as optimistic about Atari's future as possible. You now have the powe"A}r to make big things happen in it's favor. Avoid unnecessary criticisms.6) If you are an investor, put a little money behi"B}nd Atari stock when you see Atari make positive moves in favor of your computer.7) Support Artisan Software's continuing ef"C}forts to see "The REVOLUTION" through. Register your participation with the enclosed form.WHAT I CAN DO AS AN ATARI PUBLI"D}CATION_____________All of the publications currently available for the Atari computers do an excellent job of reporting th"E}e news and offering what the readership wants. It is hoped that all publications cover the newsworthy aspects of the campaig"F}n. Every publication maintains full access to information and are automatically considered an integral part of the success o"G}f the project.There are specific suggestions for all publications and they are outlined below:1) An insignia is currently"H} being developed for "The REVOLUTION". It would help unite the Atari community if you would consider using the insignia "Pro"I}ud To Sponsor The REVOLUTION" on the cover of your publications even if your sponsorship is in spirit and not monetary.2) I"J}nitiate a "Dealer of the Month" based on specific pledges and efforts toward the campaign. Such pledges may be merely sellin"K}g some computers to a nearby school or devising a promotion to expose the products in a shopping mall. This provides the dea"L}ler a one-time example of what attention you can offer him as a potential advertiser down the road and encourages him to carr"M}y your publication in his store. Possibly, you may expand the scope to be: "Contributor Of The Month" to include distributo"N}rs, users, groups and other "REVOLUTION" member entities.3) Publish the current calendar from the section "WHAT I CAN DO AS"O} AN INDIVIDUAL" each month as reinforcement and reminder of the current activities.4) Offer subscription discounts to campa"P}ign members or advertising discounts to corporate campaign members. Memberships may be verified with Artisan Software and ev"Q}entually a numbered card will be issued to all members.5) Run feature stories about schools or businesses using the Atari c"R}omputer and submit copies to the local news desk of newspapers in that area.6) Attempt to attract a business and educator a"S}udience with specific articles and stories relative to their interests.7) Provide a substantial subscription discount to do"T}ctors and other professionals who promise to leave copies in the waiting room of their business.8) Publish a special editio"U}n with a pull-out poster which is suitable for certain work environments and promotes the use of the computer.9) Sponsor th"V}e publishing of pamphlets and books such as "HOW TO BUY A COMPUTER I CAN USE" which leans toward the Atari as the logical ans"W}wer.WHAT I CAN DO AS A CELEBRITY ENDORSER_____________Many celebrities use the Atari computer for fun, MIDI applicatio"X}n, business and more. If you are a public figure in politics or the entertainment industry, you can help a great deal. The "Y}suggestions below are supportive of "The REVOLUTION"... not the profitability of Atari Corp. While Atari, obviously, benefi"Z}ts from your participation, you and Atari will want to make your own negotiations if they wish for you to represent them.1)"[} Become a member of "The Atari REVOLUTION". Celebrities are requested to provide the following when registering as members:"\} (A) An original signed letter stating how you use the computer and why you like it. (B) A signed authorization allowi"]}ng us to use your name on "lists of celebrities who use the Atari computer" and a statement permitting us to say that you end"^}orse the system. We would also like to know if you would be willing to donate an interview. If so, we will put an Atari pub"_}lication in touch with you. (C) A recent photograph, preferably with your computer visible. (D) If you wish, a phone "`}number and address where you may be reached directly and in confidence. Should we have the honor to receive participa"a}tion in this way, we would like to provide various medias with press releases featuring your endorsement. We recognize that "b}you may not find much value in the publicity, but it is a benefit to you. Please be specific as to our limitations of your e"c}ndorsement, if any. Essentially, we are asking that you donate the right to use your name for the purpose of advancing "The "d}REVOLUTION's" cause. If you know a celebrity who may like to help us with this campaign, but may not receive this HAND"e}BOOK, please bring it to their attention.2) Acknowledge your use of Atari equipment on your record albums or other consumer"f} orientated commodities and proudly vocalize your membership of "The REVOLUTION".3) Provide the opportunity for Atari inter"g}est groups to solicit your personal appearances at a reduced fee they can afford. They can request contact with you or your "h}agent through Artisan Software.4) Provide your namesake and likeness to third-party manufacturers of Atari computer softwar"i}e and peripherals for a token fee.- End -our namesake and likeness to third-party manufacturers of Atari computer softwar -